The Opportunity:
With bright colors, a decided pop aesthetic and an affordable price point, the Sea-Doo Spark was created to appeal to a new generation of watercraft riders.
The Solution:
To launch this product, the brand partnered with Grammy-nominated music producer Deadmau5 (aka Joel Zimmerman). We collaborated with Jim Henson's Creature shop to design the iconic concert mau5head, featuring the Spark campaign's signature paint-splatter design. The head was revealed at an exclusive launch concert at the Fontainebleau Hotel in Miami Beach.
Role:  Art Director & Designer
Agency: Cramer-Krasselt
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