The Opportunity:
With bright colors, a decided pop aesthetic and an affordable price point, the Sea-Doo Spark was created to introduce a new generation of fun-seekers to watercraft riding.
The Solution:
A big mouse head popping tricks on a watercraft. We partnered with Deadmau5 (aka Joel Zimmerman), and collaborated with Jim Henson’s Creature Shop to craft the iconic concert mau5head. We created a fun aesthetic that could be recognized and replicated across a range of materials, from murals by Greg Mike and Dabs Myla to a custom Seadoo wrap.
Role: Art Director & Designer @ Cramer-Krasselt
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