The Opportunity:
Sunrise Movement is one of the coolest groups of young activists you could ever meet. This self-proclaimed "Youth army" is bringing the climate fight to greedy politicians and corporations who are more interested in profit than the future of our planet. Sunrise needed a brand identity that would be a symbol of hope in dark times as well as a badge of honor for people involved in the movement.  
The Solution:
The resulting identity is a badge that focuses on the impact of the sunrise. We cast the longest shadows when the sun first rises. The logo is a symbol that if we are united in this moment, we can have a huge impact, especially if we work together. The badge has become a symbol of pride for young people in the movement. 
Role:  Designer
Agency:  Freelance
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